Brands are important. They’re more than a logo, or a tagline, they’re the image your customers build for your business in their mind – the personality they assign to it, constructed from every decision you take, whether you think it affects your customers or not. Whenever a customer has any experience with your business, it modifies their understanding of the…

Every day, technology is evolving and playing its part in contributing to humankind in a variety of different ways. While tech products serve various purposes, some really innovative technologies are being implemented within the medical field. While there are more and more technologies being tested for the healthcare environment, there has been a major rise in medical tech products that…

If you’re looking to convince new customers to purchase your products or services, you’ll need a great IT marketing strategy. A solid marketing plan is essential to grab the attention of your customers and build long lasting business relationships. Competition is high when it comes to selling online, so it’s important to make your business stand out from the crowd.…