If you’re looking to convince new customers to purchase your products or services, you’ll need a great IT marketing strategy. A solid marketing plan is essential to grab the attention of your customers and build long lasting business relationships.
Competition is high when it comes to selling online, so it’s important to make your business stand out from the crowd. It’s hard to grow relevant web traffic that’s going to make you money and so you’ll really need to put effort into how you come across digitally.
In this article, we’ll go through exactly what you need to do to market yourself successfully and build up your custom.
Here are our 6 tips for IT marketing success.
Create an eye-catching website
Nowadays, making a business deal is less about a firm handshake and more about advertising your services through a well designed site.
A high-quality website that is easy to navigate is the key to keeping potential clients on board. If your website is slow, full of plain text and hard to get around, the likelihood is that anyone visiting will see you as unprofessional and click off. It doesn’t matter whether you’re a self-trading bricklayer or a multi-million dollar technology company, you need to show your business off well with a good site.
Generate content
According to Digital Authority Partners, content still comes out on top when it comes to marketing. This can drive more traffic towards your site, create qualified leads and boost your search engine presence to build an income.
On average, a potential customer reads 11.4 pieces of site content before making a decision on whether to make a purchase. This means that all blogs, articles, lists, and forms on your site need to be easy-reading, clear and informative to give the customer exactly what they’re looking for.
Combo App is pretty clear when it comes to content, whether that’s on your website or on social media. It needs to be relevant and provide value to the reader in order for them to stick around.
Make sure you’re using keywords to boost your site’s Google rankings, but don’t forget that your content also needs to be well written to prove to visitors that you know what you’re talking about.
Maintain an online presence
Once your website is all set up and full of great quality SEO content, you now need to work on getting the most out of it. It’s all well and good having a fantastic site, but if you’re not pushing it and creating brand awareness, you’ll struggle to get noticed.
Creating a social media calendar to ensure you’re posting regularly to followers or hosting the odd free webinar are great ways to get your name out there and prove that you’re here to stay. Social Media Explorer promotes cross-channel campaigns as a fantastic way to spread the news of your business and boost customer engagement.
Use a relevant hashtag alongside your content and you’re immediately getting yourself out there in your sector.
You can also consider publishing industry studies, distributing infographics and even recording and sharing podcasts.
Get influencers onboard
In the digital age, social media marketing is more important than ever. More and more brands are now reaching out to so-called influencers, who will promote products for a fee. It’s important to check your target audience against the audience of your chosen influencers to make sure you’re hitting the right spot, but after that, you’re good to go.
Influencers have a way of persuading social media users into buying products through simple promotions that go a long way. Their words tend to matter the most among their community of followers, meaning that whatever they’re promoting, his or her audience is likely to purchase.
Use YouTube
YouTube is used by over a billion users. We all already know that video marketing is huge, but uploading this content onto a specialised YouTube channel is even bigger.
As well as giving potential customers another way to view and access your services, you’ll also generate engagement through the comments and allow people to view your business in a completely different way.
Consider creating short snippets of your videos that are no longer than 30 seconds for social media. Use captions on these videos to grab the most attention. Then, post the link to the full YouTube video to drive traffic elsewhere. Make sure to engage with customers to create a brand voice.
Create a brand voice
You’ll have seen this one coming, however, it is essential to building trust with your customers and creating a friendly yet professional brand. VWB Blog claims that customers head to a business’ social sites to check for entertainment and relation.
Developing a unique voice will ensure you stick out from the crowd and generate large engagement levels. Make sure to maintain your brand’s message, but be friendlier and relate more with your audience when it comes to social. Being robotic on Facebook or Instagram will not lead to success.
Summary
When it comes to IT marketing in 2019, it’s all about creating amazing content that inspires action.
Content on your website, content on your social media platforms and even content on your YouTube channel. With online competition getting higher and higher, it’s important to stick out from the crowd by developing a brand voice, being quick to respond to customers and maintaining an online presence.
All of this may take time to set up and get running smoothly, however once you’re there you’ll see a huge jump in your social media engagement, site traffic and most importantly, your income.
So now that you know what you’re doing, there’s no time to waste! Get writing some high-quality blogs, schedule some Facebook posts and maybe even get in touch with a few influencers to get your name out there.
The digital world is your oyster!
